It all started with a simple question: “Why is it so hard to find real food?”

In 2006, Magdalena Maleeva – former world No. 4 tennis player, environmental activist, and entrepreneur – together with her husband, Lubomir Nokov, decided to take action. They founded Harmonica with a clear mission: to bring back real food, made the right way.

Their journey began with organic yogurt—made from milk sourced from small Bulgarian farms, using traditional methods, live cultures, and nothing artificial. From there, Harmonica grew into a brand offering a full range of organic, clean-label foods—from eggs and cheese to chocolate, pretzels, and drinks.

Today, Lubomir Nokov leads Harmonica as CEO, ensuring the company stays true to its values—supporting local farmers, promoting regenerative agriculture, and maintaining the highest EU organic standards. Harmonica products are now available in more than 1 500 stores across Bulgaria and in more than 20 other countries, and the company continuously pushes for sustainable packaging and responsible sourcing.

No tricks. No greenwashing. Just real food, made with care. Join us.